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A podcast where you join me (Penny!) as I chat to fellow creatives over a cocktail.
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Your Airbnb is more than just a place to crash; it’s the start of a story your guests will tell. But if your space feels like it’s stuck in a time warp, it might be time for a little makeover. Don’t sweat it—you don’t need a million-dollar budget. Here’s a few of our studio favorties to help you refresh your Airbnb’s brand with style, not stress.
Reboot Your Brand Vibe
Before you start slapping on paint or rearranging furniture, take a moment to think about what you want your space to ‘say’. What’s the story? Who’s your ideal guest? What kind of mood do you want to set? Nail down your brand’s vibe before making any moves.
Shoot for Stellar Photos
Your pics are the first thing people see, so make them count. If a pro photographer isn’t in the cards, work with what you’ve got. Use natural light, style the space with intention, and capture the details that make your place unique. Think bright, or think moody, and definitely think Insta-worthy.
Revamp Your Listing Lingo
Let’s ditch the generic “cozy” and “comfortable” language. Write a description that captures the essence of your space and speaks directly to your ideal guest. Paint a picture with words, and let them imagine themselves living their best life in your Airbnb.
Add Those Personal Touches
Little things, big impact. Handwritten welcome notes, local snacks, or a guidebook with your favorite neighborhood spots—these are the details that make guests feel special and show off your brand’s unique personality.
Bring in the Local Love
Add some local flair to your space with regional art, maps, or crafts. Guests love a good story, and what’s better than bringing a piece of the neighborhood into your home? It’s all about creating an authentic experience. (psst ask us about our custom illustrated local maps – it’s a studio fave!)
Listen and Level Up
Pay attention to what your guests are saying in their reviews. Use that feedback to tweak and improve the guest experience. Whether it’s adding more amenities or making check-in smoother, small changes can make a HUGE difference.
Refreshing your Airbnb’s brand doesn’t have to mean big bucks or big stress. With a few smart tweaks, you can create a killer vibe that turns heads, gets bookings, and keeps guests coming back for more. And if you’re still in need of some Aribnb branding magic… We’ve always got a few ideas up our sleeves!